Brand Manager

София
Permanent
Full-time

2 months ago

Локация: СофияФункция: Търговска функция (Продажби и Маркетинг)Вид договор: ПостояненWe are currently offering an exciting opportunity to become part of our marketing department as BRAND MANAGER. You can join a dynamic, fun-loving team that's passionate about beer and brand building. You'll be the driving force behind exciting and iconic brands, blending heritage with innovation to shape the future.Responsibilities:

Lead the development and execution of brand strategies that resonate with consumers, grow market share, and strengthen our position in the competitive beverage landscape;
Analyze market trends, consumer insights, and competitor activity to inform decision-making and strategy;
Develop and implement annual brand plans and campaigns across channels (media, trade, experiential);
Collaborate with internal stakeholders (sales, trade marketing, finance, innovation, supply chain, etc) and external agencies to ensure consistent brand execution with solid market impact;
Own the brand P&L, ensuring effective budget management and ROI tracking;
Champion innovation, guiding new product development and go-to-market strategies.

Requirements:

University degree in Marketing, Economics or other related;
3+ years in FMCG area in the field of Marketing / Sales;
Possess sound Consumer, Shopper & Customer Understanding;
Data-driven approach - analytical skills with a creative flair;
A mix of strategic thinking and hands-on execution;
Strong communication and storytelling skills;
Highly self-organized and capable to manage multiple projects simultaneously;
Proficient in MS office;
Excellent in both Bulgarian and English;
Clean Driving license.

What we offer:

Opportunity to gain local expertise and global know how

Open and friendly work environment with strong focus on the health, safety and wellbeing;
Organizational culture that embraces inclusion and diversity at the workplace;
Attractive career development opportunities - locally and internationally;
Competitive remuneration package and additional benefits.

ЗАГОРКА е основана преди 120 години. През 1994 г. компанията се присъедини към семейството на HEINEKEN - най-интернационалният пивовар в света с впечатляващо портфолио от над 250 световни, регионални, местни и специални марки бира и сайдер. Посветен на иновациите и дългосрочните инвестиции в марките, чрез своята стратегия за устойчиво развитие „Brewing a Better World“, HEINEKEN се стреми да добави стойност за всички свои партньори, консуматори и служители. В HEINEKEN работят 85 000 служители от 70 различни държави.
В България, ЗАГОРКА се ангажира да създава най-висококачествени продукти по устойчив и отговорен начин. Портфолиото на компанията предлага разнообразие от висококачествени продукти, които отговарят на вкуса на взискателния български потребител - Загорка, Heineken, Ариана, Birra Moretti, Amstel, Stolichno, Starobrno, сайдерът Крадецът на ябълки. Безалкохолните предложения за любителите на бира с 0.0% алкохол: Загорка 0.0%, Heineken 0.0 и Ариана Радлер 0.0%http://www.zagorkacompany.bg

Heineken

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